Released on = November 6, 2006, 2:27 pm

Press Release Author = David M. Bresnahan

Industry = Apparel & Fashion

Press Release Summary = The 2006 elections have inspired a revolutionary clothing
line featured on a community-driven clothing and apparel, social networking web site
to invite their community to vote for the name of their new platypus mascot on
Election Day.

Press Release Body = Missouri City, TX -- Garrett Eastham, founder and CEO of
http://www.GK33.com, has announced a competition to name the platypus mascot for the
GK33 online community.

He said he was inspired by the 2006 elections when he set up an online election to
allow members of the GK33 community to vote for a name for the new platypus mascot
on Election Day.

Eastham said the members of the community-driven clothing and apparel social
networking site are tired of all the politics going on throughout the nation and are
excited about the light-hearted campaign on the GK33 site.

\"We\'re so excited to have such a strong role in such a great revolution in Internet
history. We want our community to truly understand that this is their brand. What
better way to do that than to let the community name their own mascot,\" explained
Eastham.

This social networking site focuses on a slightly "nerdy," Internet savvy, and
fun-loving demographic, according to Eastham. Members actively participate in the
design of apparel that they can then purchase on the site. The same type of
community participation that is used to cooperatively design clothing is in use to
select a name for the platypus.

"GK33 strives to be the premier source of community-driven clothing and apparel. We
provide a network of enthusiastic users, designers, and models that collectively
participate in a community-driven creation process. Our aim is to create clothing
that expresses the ideas people are passionate about rather than those of some
stranger," explained Eastham.

The innovative approach to social networking appeals to many. Members enjoy many of
the features that make social networking so attractive, plus they can actively
participate in the creation of fashions they can wear and enjoy.

"Our members love a good laugh, and they hate being told what to think by marketers.
Our goal, therefore, is to provide the GK33 clothing brand that the community can
create and develop as a whole. Whether that is through talking about cool clothing
ideas, designing them, modeling them, or just wearing them loud and proud, GK33
wants to make clothing that people care about because it cares about them," Eastham
said.

The GK33 community is open to anyone who would like to join, according to Eastham.

About GK33.com
The GK33.com web site is the creation of Garrett Eastham and his team at GK33
Productions. It is a social networking site with a line of clothing designed and
developed by its members, set upon revolutionizing the industry with true
community-driven clothing and apparel.

Press Contact:
Garrett Eastham
832-620-3871

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